I decided to take on a slightly different spin with today’s entry solely because of the latest craze, which seems to be taking the world quite literally by storm. So what is this craze? Two words. One Direction.
The first time I ever heard of the name One Direction and found out what it was all about was during last season’s X Factor show. It’s one of the two reality based shows I allow myself to watch and that’s only because I respect Simon Cowell’s musical opinions as he seems to have a knack for finding real singing talent. And during last season, he spoke often of this boy band group he discovered. After doing some research on the Internet, I learned that the five boys who made up this group had appeared as solo artists on the 2010-11 season from the UK Version of X Factor. Each had failed to make it on their own to a round that would have brought them to the judges home. But based upon a suggestion from one of the other X Factor judges, they were brought back to compete as a group and ended up making it to the finals where they placed third overall by the end of that seventh season. Shortly thereafter, Niall Horan, Zyn Malik, Liam Payne, Harry Styles, and Louis Tomlinson signed their band One Direction with Simon Cowell’s Syco Records.
Since January 2011, their fame has risen rapidly. First a book licensed by them entitled One Direction: Forever Young (Our Official X Factor Story) was published and topped a best seller list. Next, their debut single “What Makes You Beautiful”, reached number one on the UK Singles Chart and then became the most pre-ordered Sony Music Entertainment single in history. The band subsequently signed a record deal with Columbia Records in North America and their debut single here hit number 28 on the Billboard Hot 100 and later sold over 4 millions copies. Their first studio album Up All Night was released in early 2012 and became the UK’s fastest-selling debut album and toped the charts in sixteen countries. The same album bowed atop the US Billboard 200 chart, making them the first British group in US chart history to enter at number one with their debut album. As a result, they were inducted into the Guinness World Records. The album also became the first by a boy band to sell 500,000 digital copies in the US and by August of 2012, had sold over 3 million copies worldwide. Their second album, Take Me Home, was released in November of 2012 and it’s first single “Live While We’re Young”, reached the top ten in almost ever country it charted in. The album itself sold 540,000 copies in its first week in the US, debuted atop the Billboard 200, and topped charts in more than thirty-four other countries. And both albums were the number three and four best-selling albums of 2012 globally, selling 4.5 million and 4.4 million units, respectively. The most startling thing I learned though about this pop group is that they already are a $50 million dollar making business. And lately, on almost every channel during each commercial break of any show I’m watching, I’m being inundated with previews of their upcoming documentary movie entitled One Direction: This is Us. What’s ironic though is that up until a few nights ago, I had never heard them perform as I’m not typically a boy band fan nor do I rarely listen to pop music. But I decided to listen to a song they performed live on the only other reality show I watch, America’s Got Talent, which had them as a guest for week 1 of the semi-finals results show.
What stood out more to me than anything as I watched them perform, was actually not their background music, their voices, or even them, all of which seemed pretty good. Instead, it was all the screaming girls in the audience that the cameras panned in on who were crying, shaking, and holding their arms out as if Jesus was on stage. And all of this reminded me most of the footage I watched long ago of The Beatles in a movie named A Hard Day’s Night, which chronicled a couple of days in the lives of that group. After doing some comparable research, it appears that One Direction really could be the 2013 version of The Beatles. In their heyday, The Beatles were a hip young boy band pop group that garnered millions of fans across the world, especially female, much of whom also reacted in the same way I saw on live TV with One Direction. The Beatles went on in their musical career to become the best selling band in the United States, as well as holding the most number-one hits on the Hot 100 chart with 20. They received 7 Grammy Awards, an Academy Award for Best Original Song Score, and it has also been estimated that they have had lifetime sales of their music of over one billion units. Rolling Stone even ranked them back in 2004 as the best artist of all-time.
While I really can’t say I understand why there was such a craze back then with The Beatles nor why there seems to be one now with One Direction, I can say that both have demonstrated great musical talent. While neither of their music styles are my cup of tea as I’m really more into ambient, trance, deep house, and electronica types of music these days, I do give them both credit for having pretty amazing voices, great stage presences, and knowing how to work the crowds of fans.
In regards to One Direction, they seem to be really down to earth and act just like any average goofy young boys might act with each other, especially when girls are around. And from what I read on the web, it appears most of those girls are finding all of them quite attractive like teenage girls and young women did all those years ago with The Beatles. So I’m guessing that these are just some of the main reasons for their rising notoriety. Whether they can continue to follow in The Beatle’s footsteps over time remains to be seen. For now, there are definitely striking resemblances to both group’s progression of popularity. While The Beatles went on to produce solo careers for John Lennon, Paul McCartney, George Harrison, and Ringo Starr, making them even more of a success, I’ll be looking forward to see if the same happens to One Direction down the road. Either way, I give the group credit for their quick success story and musical talent. I just hope they remain humble, as they appear to be doing so now, and refrain from following in some of the other footsteps of famed artists who went more in the direction of producing massive egos and even worse, getting into drugs.
Regardless, I wish you well One Direction. May God bless you in all your future musical endeavors. Just don’t let success go to your heads ok?
Peace, love, light, and joy,
Andrew Arthur Dawson
Generally I do not read the articles on blogs, but I would like to say that this write-up very compelled me to try and do so!
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Thank you for your nice comment.